In an ever-changing marketing landscape, the idea and concept of marketing, and what marketing really is, can be a tricky concept.
Marketers are faced with changing technology, platforms and trends, everyday. It is clear that this changing industry is also bending the very definition of what marketing is, and was. So what is marketing really?
Wikipedia defines marketing as the following:
”the action or business of promoting and selling products or services, including market research and advertising.Wikipedia
I have been working in the marketing industry for a few years and to this day it is still difficult for me to explain what marketing exactly is. I am a self-taught animator, beginner developer, digital marketer and an inbound marketing consultant. In my mind, everything that keeps me busy from a day to day basis is marketing, yet, I know that there are so much more involved in the industry we know as the marketing landscape.
Going back to the definition above from Wikipedia, it seems too simple a description for marketing, but upon digging deeper, I realised that this concept actually hits the nail on the head.
Marketing is a key component of any business process, from advertising to sales. Marketing is the way that a business researches its business model, the way it presents itself, sells its services or products and builds a community.
To understand marketing is to understand the inner working of a company. Think about it, as marketers we analyze our clients’ consumers, research their online behaviours, set up buyer journeys, conceptualise the language the brand speaks and visualises the way the brand should look like.
Marketers decide how a company will interact with its customers and how those customers become promoters of a brand.
To understand marketing, we need to understand the different components and types of marketing.
”Marketing is the process of getting people interested in your company's product or service.HubSpot
This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.